With an impressive brand-building background at PepsiCo and Kimberly-Clark, Lizette Williams found her niche in driving growth with diverse consumers. But professional experience aside, Lizette says growing up in The Bronx, New York is what led her interest in all things culture and music. See how she’s putting that passion to good use, leading McDonald’s first African-American campaign in 16 years and new musical collaborations.
Why did you choose to join McDonald’s?
What sparked my interest in McDonald’s was it being one of a few companies that I believed had the ability to drive cultural conversations.