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Brand and culture. Swag and substance. This is the collision of ideas you can’t just learn in school, that you can only harness from having lived experience. And Lizette Williams has harnessed this trademark approach to marketing that’s propelled her career from PepsiCo to Kimberly Clark to McDonald’s to Facebook, where she’s now Global Head of Vertical Marketing Solutions.
But it wasn’t straightforward. It took her a minute to learn that the school of “Don’t-Make-Any-Trouble-and-Keep-Your-Head-Down-And-Work-Hard,” the school she was raised in, did not supply the rule book for having an impactful and successful career.