Brand and culture. Swag and substance. This is the collision of ideas you can’t just learn in school, that you can only harness from having lived experience. And Lizette Williams has harnessed this trademark approach to marketing that’s propelled her career from PepsiCo to Kimberly Clark to McDonald’s to Facebook, where she’s now Global Head of Vertical Marketing Solutions.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.