Want to Get Ahead in Marketing? Top Innovators Share 3 Skills to Develop

Leaders from The LEGO Group, Taco Bell, Delta, YouTube, and more share the most underdeveloped marketing skills today.

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

What it takes to unleash great marketing today–marketing that truly moves people–requires buy-in both internally, communicating creativity’s direct tie to commerce, as well as externally, connecting creativity to what’s most important to your consumers.

It can often take a decade or more of experience to hone in on the skills necessary to succeed in our field. Fortunately, we have insight from some of the boldest and brightest marketers out there.

We asked our recently featured Innovators what’s the one skill you feel is currently underdeveloped in marketing? Here’s what they said:

The science of marketing

“The belief that creativity and quantitative skills are mutually exclusive.



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