Expect Unexpected Brand Partnerships, Says The LEGO Group's Head of US Marketing

Cristina Liquori on her career path, the future of the industry and more

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Over the last decade, Cristina Liquori has built a career based on culture, trust and support… one tiny plastic brick at a time.

Cristina began her Lego career in 2011 as a marketing assistant and would move on to roles in brand management and customer development before working in digital and brand marketing in the U.K. and Ireland. In January 2021, Cristina became head of U.S. marketing at The LEGO Group, where she recently worked on projects such as the “Rebuild the World” campaign and helping the company become a more diverse and inclusive workplace.



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