Here’s How Popeyes’ CMO Stays Inspired in an Ever-Evolving Industry

Bruno Cardinali shares why empathy and storytelling are crucial marketing skills

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Popeyes has stood out in the marketing landscape in the last two years. From fried chicken sandwiches to joining the 2021 stock phenomenon, and decorating their New Orleans restaurants like Mardi Gras floats, Bruno Cardinali, Chief Marketing Officer of North America, has kept a close eye on pop-culture and successfully positioned Popeyes in the middle of many conversations.

Learn how Bruno’s team fosters inspiration for their next projects, why he thinks marketers will have to continuously reinvent themselves, and why storytelling and empathy are crucial skills for today’s marketers.



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