What the Popeyes Chicken Sandwich Can Teach Us About Going Viral and Connecting With Communities

Fernando Machado, God-is Rivera and Angela Brown on what they learned from going viral at Brandweek

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Brands dream of a moment like the one that came for the Popeyes Chicken Sandwich this summer. The new product attracted buzz on social media even before it launched nationwide, and once that date happened, all need for a strategic media plan went out the window when the sandwich went viral and sold out in stores. The fans—most notably, Black Twitter—spoke for the product, and what they were saying was resonating.

At Adweek’s Brandweek summit earlier this month in Palm Springs, Calif.,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in