Popeyes Keeps Mardi Gras Afloat in the Face of Covid Parade Cancellations

The Louisiana chain transforms its New Orleans locations to reflect festivities' flavor

Popeyes hired the company that would normally make Mardi Gras floats to make over its NOLA restaurants. Getty Images

Popeyes Louisiana Kitchen is trying to fill the gap left by canceled Mardi Gras parades in its hometown of New Orleans by festooning its locations to resemble the event’s famous floats.

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@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.