Brand Leaders Share 4 Pandemic Pivots Sticking Around in 2021

In the past, December has been typically reserved for end of year messaging and strategizing for exciting new campaigns. But with the pandemic still in full swing, it is clear that “contingency plans” will most likely still have a place in our strategy decks for the foreseeable future. However, in typical fashion, the resilient marketing community has been quick to react, pivot, and adjust. Read on to find out how these marketers refreshed their strategies amid COVID-19 and what changes they think will stick post-pandemic. Also, be sure to check out the eight trends marketers are most excited about as we head into the new year.

@luzz_co Luz Corona is the community content manager at Adweek, curating trends, tips and advice from top brand leaders to help marketers grow.
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