Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
In the past, December has been typically reserved for end of year messaging and strategizing for exciting new campaigns. But with the pandemic still in full swing, it is clear that “contingency plans” will most likely still have a place in our strategy decks for the foreseeable future. However, in typical fashion, the resilient marketing community has been quick to react, pivot, and adjust. Read on to find out how these marketers refreshed their strategies amid COVID-19 and what changes they think will stick post-pandemic.