The most effective marketing industry leaders succeed by constantly adapting. Keeping track of accomplished executives in the industry can provide abundant benefits. For instance, listening to the CMO of Gatorade describe how entertainment and sports are now intermingled provides a look into multi-market strategies. Marketing industry leaders have a wealth of knowledge you can use,; read on to learn more.
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Lululemon’s CBO on Community As the Output of Authentic Human Connection

Nikki Neuburger talks community building in a hybrid world, living your company’s purpose from the top-down, and trusting your gut

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Marketing Vet Vineet Mehra Joins Banking Startup Chime as CMO

The marketing veteran is seeking out opportunities at startups.

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Anthropologie’s CMO on Thinking Monumental, Not Incremental

Elizabeth Preis shares thoughts on working through and with others, defining roles for every channel, and data inspiration

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Magnolia Bakery’s CMO on Maintaining Familiarity While Evolving the Brand

Eddie Revis discusses the power of familiarity, moving fast while thinking slow, and being the best Lieutenant

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IBM Watson Advertising & Weather CMO on Moving with Agility, Velocity and Conviction

Randi Stipes discusses the importance of diversity, betting on yourself, and working together on what matters most

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El Pollo Loco’s Andy Rebhun on Creating Cultural Moments

The CMO takes us inside the brand’s birria craze and his inspiring career journey

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Clinique’s SVP on Translating Brand Equity in the Metaverse

Carolyn Dawkins discusses longevity, data and the importance of radical candor

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Universal Parks and Resorts North America CMO on Defining the Brand Alongside Your Consumers

Theme park veteran Xiomara Wiley discusses what’s new for the parks, resorts and her approach to post-pandemic marketing

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Agency Execs Turned CMOs Share Tips for a Strong Brand-Agency Bond

When it comes to ideating and producing memorable creative today, there’s more than one way to skin a cat. Many companies are building in-house creative departments in order to save [...]

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Shutterfly’s Craig Rowley on Building Brand and Empathy

Agency veteran turned CMO shares advice for strong brand-agency relationships

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How CMOs From BET and NTWRK Contribute Back to Culture

Kimberly Evans Paige and Jason Brown talk curating creativity and centering around community

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IMAX’s Denny Tu on Embracing What Makes You Different Over Achievements

The CMO opens up about being “the other” in life and in marketing

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Special Edition: CMOs and the Culture Conundrum

Seven marketing chiefs open up about maintaining team health and staying ahead of the curve

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The Latest CMOs Making Moves

There’s no denying that the CMO role has been—and will continue to be–critical in driving a brand forward. It’s the only role in the C-Suite that has the power (and [...]

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Campbell’s CMO on Modernizing the Nostalgic Brand

CPG veteran Linda Lee discusses the insight-fueled redesign of Campbell's condensed soup