T-Mobile Appoints Kristin Harrer as Senior VP and Chief Brand Officer

The veteran marketer previously served at Nike, and was CMO of Dollar Shave Club and Vans

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Veteran marketer Kristin Harrer has been appointed to the post of senior vp and chief brand officer of T-Mobile, the company confirmed to Adweek.

In a LinkedIn post, T-Mobile’s president of marketing, strategy and products Mike Katz lauded Harrer’s “wealth of experience and a proven track record of building brand strength and leading revenue growth.”

Harrer did not immediately respond to a request for comment.

Harrer indeed brings wide marketing experience to her new role. She spent three years at the agency Weiden + Kennedy before jumping to Nike, where she held several marketing positions.



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