Portrait of Sandra Stahl

Sandra Stahl

Sandra Stahl is co-founder of jacobstahl (acquired by Ruder Finn in 2020). She is the author of the award-winning book, The Art & Craft of PR, and founding faculty in the Branding + Integrated Communications master’s degree program at The City College of New York.

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2024’s Marketing Strategy Is No Longer About Brand DNA


The brand genome is the central strategic tool leaders have at their command.