Sandra Stahl
Sandra Stahl is co-founder of jacobstahl (acquired by Ruder Finn in 2020). She is the author of the award-winning book, The Art & Craft of PR, and founding faculty in the Branding + Integrated Communications master’s degree program at The City College of New York.
2024’s Marketing Strategy Is No Longer About Brand DNA
The brand genome is the central strategic tool leaders have at their command.