Michael Markowitz
Michael Markowitz is president of Michael Markowitz Associates (MMA). He is the former chief brand officer of Panera Bread and a business and brand strategy consultant for more than 25 years for companies including Anheuser-Busch, Universal Studios, Taco Bell, Microsoft and Pepsi.
2024’s Marketing Strategy Is No Longer About Brand DNA
The brand genome is the central strategic tool leaders have at their command.