Unilever Brings Back the CMO Role—Here's Why

The chief marketer position adds a growth remit for Esi Eggleston Bracey

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world’s biggest advertisers, has reinstated the role. Well, almost.

On Thursday, the Dove and Ben & Jerry’s owner announced that Esi Eggleston Bracey, who currently leads its U.S. business and oversees the personal care division across North America, is set to take on the new position of chief growth and marketing officer.

Sources with knowledge of the matter told Adweek the decision had been made as the business looked to a new era of marketing and creative excellence, creator-generated content, digital growth, AI and performance marketing.

Bracey, previously honored by Adweek as a champion of diversity and inclusion, will now control a marketing budget estimated to be worth $8.3



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in