Unilever Doesn't Have a CMO Any More—Here’s Why

Unilever’s Conny Braams is stepping into a new position bridging online marketing and sales.

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Unilever, one of the world’s biggest advertisers, no longer has a dedicated chief marketing officer (CMO) role. Since April 2022, its most senior marketer, Conny Braams, has been appointed as its first chief digital and commercial officer to reflect the “blurring lines” between digital marketing and commerce.

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