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There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos?
Love us or hate us, you can’t do without us. Social media is crucial to all businesses. Worldwide, 4.48 billion people use it—that’s more than half of the entire human population.
The responsibility of communicating with hundreds, millions and someday billions of people often rests on a team of one to three people.