YETI VP Paulie Dery on Reveling in Risk and Building Brands Through Community

From starting with just a great cooler to transforming into an outdoor lifestyle brand that enthusiasts don on hats, shirts and stickers, YETI has redefined what a brand can become. 17-year creative veteran and Austin Brand Stars honoree Paulie Dery is now leading the brand to new heights—doubling down on community, experimenting with different content formats, and even launching their own “streaming” service.

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