How Female-Owned Tequila Start-up 21 Seeds Found White Space in the Spirits Category

What started out as a response to doctor’s orders turned into full-fledged, tequila-making powerhouse 21 Seeds. The recipe for success? A focus on quality, compelling storytelling and breaking every rule in the book according to founder and CEO Kat Hantas. And despite her lack of experience in the spirits industry, “girls call the shots” in this female-owned company that focuses on their consumers’ passion and pain points. From partnering with a female-owned distillery in Mexico to recently signing a national distribution deal with one of the largest spirits distributor in the country, Kat Hantas is challenging an entire spirits category traditionally dominated by men. Find out what Kat said she’d never waiver on when starting her own business, how 21 Seeds supports females throughout the entire production process, and where we can expect to see 21 Seeds post-Pandemic.