How Female-Owned Tequila Start-up 21 Seeds Found White Space in the Spirits Category

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What started out as a response to doctor’s orders turned into full-fledged, tequila-making powerhouse 21 Seeds. The recipe for success? A focus on quality, compelling storytelling and breaking every rule in the book according to founder and CEO Kat Hantas. And despite her lack of experience in the spirits industry, “girls call the shots” in this female-owned company that focuses on their consumers’ passion and pain points.

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