Portrait of Heide Palermo

Heide Palermo

Heide is the vp, head of community at Adweek and Editor of the Inside the Brand which includes the CMO Moves podcast and the Innovators and Women Trailblazers sections.

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Adweek Podcast: Inside Jurassic Park’s 30th Anniversary Celebration

Adweek Podcasts

From global scene recreations to nostalgic merchandise, discover strategies behind the brand's lasting influence.

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Tejari Founder Roma Patel on Building Resilience and a Brand

Women Trailblazers

The former marketing exec talks purpose, partnerships and learnings from hiccups

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Working Parents Confront Biases, Burnout and Need for Boundaries

Leadership & Talent

Nearly half of families had one or both parents leave the workforce or scale back their careers during the pandemic—which means the other half continued (picture air quotes here) “business [...]

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El Pollo Loco’s Andy Rebhun on Creating Cultural Moments

CMO Moves

The CMO takes us inside the brand’s birria craze and his inspiring career journey

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Clinique’s SVP on Translating Brand Equity in the Metaverse

CMO Moves

Carolyn Dawkins discusses longevity, data and the importance of radical candor

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Universal Parks and Resorts North America CMO on Defining the Brand Alongside Your Consumers

CMO Moves

Theme park veteran Xiomara Wiley discusses what’s new for the parks, resorts and her approach to post-pandemic marketing

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Shutterfly’s Craig Rowley on Building Brand and Empathy

CMO Moves

Agency veteran turned CMO shares advice for strong brand-agency relationships

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IMAX’s Denny Tu on Embracing What Makes You Different Over Achievements

CMO Moves

The CMO opens up about being “the other” in life and in marketing

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Special Edition: CMOs and the Culture Conundrum

CMO Moves

Seven marketing chiefs open up about maintaining team health and staying ahead of the curve

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The Latest CMOs Making Moves

C-Suite

There’s no denying that the CMO role has been—and will continue to be–critical in driving a brand forward. It’s the only role in the C-Suite that has the power (and [...]