Heide PalermoBrandweek Inside the Brand Contributor@email@example.comHeide is the director of Adweek’s Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council. Marketing Innovation The 6 Marketing Trends That Will Drive Innovation in 2020 Top innovators across industries answer one question: What’s happening in marketing right now that you’re most excited about? Top of Mind Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh in Looking beyond just technology, these chief brand stewards are also thinking more holistically about the latest innovations. The Weather Channel App Can Now Forecast Your Flu Risk IBM Watson is using big data and AI to make localized health predictions.