Portrait of Heide Palermo

Heide Palermo

Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.


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CMO Moves: SiriusXM’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’

Brand Marketing

Inside her team’s pandemic pivots and advice on building back your confidence

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Leaders With Disabilities Urge Brands and Agencies to ‘Let Us Tell Our Own Stories’

Diversity, Equity and Inclusion

What it means to have authentic representation at Adweek's Disability Inclusion Summit.

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Gabrielle Union on Speaking Out, How Companies Can Step Up and Who Inspires Her to ‘Bust Ass’

Trailblazers

The actress, producer and advocate is one of Adweek's 2020 Women Trailblazers.

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Why Making an Authentic Connection Is the Future of Marketing Now More Than Ever

Marketing Innovation

Adweek's chief community officer Nadine Dietz with tips and advice.

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4 Emerging Trends Marketers Are Leaning Into Right Now

Adapting to Crisis

Adweek's brand marketing community is shifting from nice-to-haves to mission-critical objectives.

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D&I Summit: Elevating Diverse Voices

Diversity, Equity and Inclusion

Salesforce CMO Stephanie Buscemi reminds us that 'you cannot be what you cannot see.'

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Tips from 4 Chief Marketers on Leading Through a Crisis and Beyond

Adapting to Crisis

Marketing and brand chiefs from Citi, General Mills, Mastercard and Telemundo offer steadfast advice.

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8 Tried and True Ways to Build Your Influence

Premium Events

From listening first to being vulnerable—marketers at all levels share the one thing that's worked for them in building influence.

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The 6 Marketing Trends That Will Drive Innovation in 2020

Marketing Innovation

Top innovators across industries answer one question: What’s happening in marketing right now that you’re most excited about?

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Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh in

Brand Marketing

Looking beyond just technology, these chief brand stewards are also thinking more holistically about the latest innovations.

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The Weather Channel App Can Now Forecast Your Flu Risk

Digital

IBM Watson is using big data and AI to make localized health predictions.