Heide Palermo

Heide Palermo

Brandweek Inside the Brand Contributor
Heide is the director of Adweek’s Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.

The 6 Marketing Trends That Will Drive Innovation in 2020

Top innovators across industries answer one question: What’s happening in marketing right now that you’re most excited about?

Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh in

Looking beyond just technology, these chief brand stewards are also thinking more holistically about the latest innovations.

The Weather Channel App Can Now Forecast Your Flu Risk

IBM Watson is using big data and AI to make localized health predictions.