Heide Palermo

Heide Palermo

Director, Inside the Brand
Heide is the director of Adweek’s Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.

Why Making an Authentic Connection Is the Future of Marketing Now More Than Ever

Adweek's chief community officer Nadine Dietz with tips and advice.

4 Emerging Trends Marketers Are Leaning Into Right Now

Adweek's brand marketing community is shifting from nice-to-haves to mission-critical objectives.

D&I Summit: Elevating Diverse Voices

Salesforce CMO Stephanie Buscemi reminds us that 'you cannot be what you cannot see.'

Tips from 4 Chief Marketers on Leading Through a Crisis and Beyond

Marketing and brand chiefs from Citi, General Mills, Mastercard and Telemundo offer steadfast advice.

8 Tried and True Ways to Build Your Influence

From listening first to being vulnerable—marketers at all levels share the one thing that's worked for them in building influence.

The 6 Marketing Trends That Will Drive Innovation in 2020

Top innovators across industries answer one question: What’s happening in marketing right now that you’re most excited about?

Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh in

Looking beyond just technology, these chief brand stewards are also thinking more holistically about the latest innovations.

The Weather Channel App Can Now Forecast Your Flu Risk

IBM Watson is using big data and AI to make localized health predictions.