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There’s no denying that the CMO role has been—and will continue to be–critical in driving a brand forward. It’s the only role in the C-Suite that has the power (and some would even argue, the responsibility) to influence culture, both on the inside and outside of their organizations. The convergence of these two arenas is becoming even more apparent as CMOs are expected to not only move at the speed of culture but do it in a way that drives employee advocacy, customer loyalty, and ultimately, business growth.
Of the consumer brand CMO hires Adweek has tracked for 2021, approximately 55% have been from different industries or categories, while 45% were hired from the same industry (21% represent promotions from within).