El Pollo Loco’s Andy Rebhun on Creating Cultural Moments

The CMO takes us inside the brand’s birria craze and his inspiring career journey

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rebhun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories.

Enter the birria. Rebhun shares how his team is having fun creating cultural moments for the recent introduction of birria on the menu—likened to a Mexican French dip—which drove a lot of attention on social (à la Popeye’s chicken sandwich craze) as well as with sales.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in