Tejari Founder Roma Patel on Building Resilience and a Brand

The former marketing exec talks purpose, partnerships and learnings from hiccups

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Brand executive turned founder Roma Patel started her company when she zeroed in on a gap in the market—and a gap in nutrition. Tejari, which she named after her two sons and the inspiration for the DTC company, is disrupting the protein category with its simplistic, clean plant-based blends. And with national distribution on the horizon, Patel’s background in brand-building and deep consumer empathy are the perfect mix for her marketing approach. Read on to hear what she’s learned as a founder thus far and how the mantra “lift as you climb” plays a big role in her career and company. 

How did you get to where you are today? 

I’ve always been guided by three simple yet profound intentions: build resilience, stay committed and ask for support.

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