Clinique’s SVP on Translating Brand Equity in the Metaverse

Carolyn Dawkins discusses longevity, data and the importance of radical candor

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Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies – L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder. One of the keys to her success? She is always contemplating what’s next and moving forward:

“The world is in perpetual motion and we must invent the things of tomorrow. So I think about that everyday as a SVP. Am I being brave enough to see what’s on the horizon and am I instilling a team to act with audacity?”

As her journey continues as Senior Vice President of Clinique Global Online, Data and Analytics, Consumer Engagement & Product Marketing for Clinique, she is constantly challenging her team to tackle new frontiers for beauty, think holistically about decoding brand challenges, and interact with one another using radical candor as a guiding principle.

Hear her story from Australia to New York, perspective on data, and her practical tips for approaching the metaverse strategically—and fearlessly.

This episode is also available on SpotifyiHeartRadio, and Apple Podcasts.