In a time of a pandemic and protests, social conversations are changing at a fast-paced speed. Marketers trying to keep up are taking action to carefully navigate these social conversations—for example, avoiding scheduling posts in case these coincide with ill-timed news. Santiago Pochat, Head of Social Lab at Google, delves into how his team is leaning into emerging social trends to promote well-being and shares advice on how brands can avoid potential pitfalls.
How did you get to where you are today? Any noteworthy learning moments along the way?
I was born and raised in Argentina, where I started my career agency side.