Call Of Duty is engrained in the gaming industry as one of the best games of all time with a passionate community that rivals the fan-base of most major sports leagues. Activision’s Senior Director of Digital Marketing Justin Taylor applies his learnings from working at top agencies like 72 & Sunny and TBWA/Chiat/Day LA along with his time at Nike Basketball to help push the boundaries of what marketing can accomplish for a brand. Here, Justin shares his tips for success—from learning outside the office to constantly listening to his audience on Twitter, Twitch, and in-game to applying the motivating advice that Kobe Bryant once gave him.
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