Lululemon’s CBO on Community As the Output of Authentic Human Connection

Nikki Neuburger talks community building in a hybrid world, living your company’s purpose from the top-down, and trusting your gut

Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018.

From there, she took a leap of faith to join Uber, to try her hand at something completely new in somewhere completely new, only to ultimately be pulled back to what she knows and loves in 2020 as Lululemon’s Chief Brand Officer.

“Lululemon’s purpose is to elevate human potential by helping people feel their best. I would underscore, internally, there’s a real emphasis around the word ‘feel’.