The most effective marketing industry leaders succeed by constantly adapting.
Keeping track of accomplished executives in the industry can provide abundant benefits. For instance, listening to the CMO of Gatorade describe how entertainment and sports are now intermingled provides a look into multimarket strategies. Marketing industry leaders have a wealth of knowledge you can use. Read on to learn more.

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2024’s Marketing Strategy Is No Longer About Brand DNA

The brand genome is the central strategic tool leaders have at their command.

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Unilever Brings Back the CMO Role—Here’s Why

The chief marketer position adds a growth remit for Esi Eggleston Bracey.

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CMO Moves: The Future of Sustainable Shopping

How these green champions are steering their companies and clients toward climate-friendly policies that consumers will support.

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Time Hires Sadé Muhammad as CMO, Its First as an Independent Company

The appointment comes as the publisher celebrates its centennial.

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Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational

CMO Laura Jones takes stock of the delivery service's move away from transactional relationships.

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CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies

Jay Livingston discusses his journey as a marketer, and how he approaches growing and building a marketing strategy.

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Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It

Focusing solely on performance is not enough, as defining ''purpose' matters more than ever.

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Rare Beauty CMO on Seeing the World Outside 4 Office Walls

Katie Welch chats about staying true to the brand and not lending yourself to 'tactic soup.'

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Artsy CMO Everette Taylor Steps Down

While Taylor had a growing interest in the art world in recent years, his marketing acumen was what influenced his approach to marketing at Artsy.

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Looking for a New CMO? Look No Further Than Your Social Media Manager

They're already doing the job of connecting with a wide range of consumers.

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Paris Hilton’s 11:11 Media Snags Brand Builder Krystal Hauserman as Its First CMO

Hauserman's initial goals at 11:11 include building out a "world class marketing and creative team."

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Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns

Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop” and, considering the brands under her umbrella, the description feels genuine. Melton is responsible [...]

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Dole CMO on Why Purpose and Planet Is the Heart of Their Business Model

Antonio Lucio sits down with the global CMO of Dole Sunshine Company, Rupen Desai, to discuss building brands with a conscience.