How The Trade Desk’s Crystal Eastman Fosters Curiosity and ‘Joyful Experimentation’
Head of Global Marketing at The Trade Desk on exploring digital innovation that marketers used to only dream about, what she’s learned from jobs that others wouldn’t take on, and [...]
Brandweek Masterclass: Empowering Your Teams for the Next Era of Digital Marketing
How do you start seeing value in your team’s ability to use AI? In this Masterclass, learn how AI can supercharge your team’s marketing skills in data, creative and more. [...]
How to Integrate AI Tech Into Each Step of the Customer Journey
Performance Marketing
The Customer Lifecycle. The Sales Funnel. The Buyer’s Journey. All of these phrases are similar expressions of the same thing. They're used to describe the process that it takes for [...]
How Google’s Marvin Chow Balances Data With Empathy to Drive Brand Storytelling
The vp of global marketing shares on exploring AI and machine learning to power ads and creative, along with must-have skills for marketers today.
Marketing to Machines and Augmented Humans
Today’s podcast is unlike any CMO Moves podcast you’ve ever heard before. With the whole world “slipping and shifting” through this global pandemic, we are heads-down on the here and [...]
Is Identity Resolution the New, Must-Have Martech Solution?
Performance Marketing
There's a bit of growing confusion and buzz in the martech space around the topic of identity resolution. It's the new elixir being pitched as the critical additive to make [...]
Privy CMO on the Ecommerce Company’s Comeback and Building a Sustainable Business
From running out of money to generating $2.5 billion in sales, the comeback story for ecommerce platform Privy is nothing short of impressive. And newly named CMO Dave Gerhardt and [...]
Nestle’s Orchid Bertelsen on Testing Conversational AI and Failing Forward
Leading digital innovation across more than 70 brands in the Nestlé portfolio, Orchid Bertelsen knows that being truly innovative starts with the problem you're trying to solve. It's this approach, [...]
4 Ways Artificial Intelligence Can Impact Your Conversion Rates
Performance Marketing
At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce "State of Marketing" report found that more than a fifth of businesses currently [...]
WWTT? JPMorgan Chase Opts for AI-Written Marketing Copy
Performance Marketing
Earlier this week, JPMorgan Chase announced that it had inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy. Copywriters, don't start hyperventilating ... [...]