Alt Image Text

How The Trade Desk’s Crystal Eastman Fosters Curiosity and ‘Joyful Experimentation’

General

Head of Global Marketing at The Trade Desk on exploring digital innovation that marketers used to only dream about, what she’s learned from jobs that others wouldn’t take on, and [...]

Alt Image Text

Brandweek Masterclass: Empowering Your Teams for the Next Era of Digital Marketing

Premium Events

How do you start seeing value in your team’s ability to use AI? In this Masterclass, learn how AI can supercharge your team’s marketing skills in data, creative and more. [...]

Alt Image Text

How to Integrate AI Tech Into Each Step of the Customer Journey

Performance Marketing

The Customer Lifecycle. The Sales Funnel. The Buyer’s Journey. All of these phrases are similar expressions of the same thing. They're used to describe the process that it takes for [...]

Alt Image Text

How Google’s Marvin Chow Balances Data With Empathy to Drive Brand Storytelling

General

The vp of global marketing shares on exploring AI and machine learning to power ads and creative, along with must-have skills for marketers today.

Alt Image Text

Marketing to Machines and Augmented Humans

CMO Moves

Today’s podcast is unlike any CMO Moves podcast you’ve ever heard before. With the whole world “slipping and shifting” through this global pandemic, we are heads-down on the here and [...]

Alt Image Text

Is Identity Resolution the New, Must-Have Martech Solution?

Performance Marketing

There's a bit of growing confusion and buzz in the martech space around the topic of identity resolution. It's the new elixir being pitched as the critical additive to make [...]

Alt Image Text

Privy CMO on the Ecommerce Company’s Comeback and Building a Sustainable Business

General

From running out of money to generating $2.5 billion in sales, the comeback story for ecommerce platform Privy is nothing short of impressive. And newly named CMO Dave Gerhardt and [...]

Alt Image Text

Nestle’s Orchid Bertelsen on Testing Conversational AI and Failing Forward

General

Leading digital innovation across more than 70 brands in the Nestlé portfolio, Orchid Bertelsen knows that being truly innovative starts with the problem you're trying to solve. It's this approach, [...]

Alt Image Text

4 Ways Artificial Intelligence Can Impact Your Conversion Rates

Performance Marketing

At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce "State of Marketing" report found that more than a fifth of businesses currently [...]

Alt Image Text

WWTT? JPMorgan Chase Opts for AI-Written Marketing Copy

Performance Marketing

Earlier this week, JPMorgan Chase announced that it had inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy. Copywriters, don't start hyperventilating ... [...]