Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches.
“We are uniquely positioned at Phillips because we really want to be with you and stay with you during your entire health journey. We see both sides of the house converging and what I mean by that is as consumers, we bring expectations and preference into our professional lives. So we expect real time engagement.”
The brand as a whole is getting familiar with coming out of their comfort zone through transformation with their 80,000 employees around the world. Barber-Miller explains that being intentional and taking the time to cultivate strong relationships inside and outside of your organization is vital to maintain a healthy organization.
Listen to this week’s episode to hear more about “oxygen moments” as well as how the brand is mastering the art and science of emotive storytelling.