How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing

Ike's sandwich chain, Pharrell Williams' Billionaire Boys Club, Tipsy Scoop ice cream and others boost weed's march onto Main Street USA

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Tipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that deliver a light buzz similar to a dessert cocktail.

But for years now, fans of the New York-based chain have been yearning for something that hits, well, a bit differently.

Through a first-time collaboration with a cannabis brand, Tipsy Scoop is delivering something new: THC-laced ice cream floats to coincide with 420, the biggest holiday on the weed industry’s annual calendar.

“We get a lot of requests and questions about THC-infused flavors,” Rachel Chitwood, vice president of marketing for the 21-and-older ice cream “barlour,” told ADWEEK.



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