The new ads aim to elevate the legacy edibles brand from Bud Light to rosé territory.
The recently-launched program, thought to be the first of its kind for a cannabis marketer, represents another step in weed’s data-driven march to reach the coveted canna curious demo and [...]
Cannabis brands are increasingly tailoring their marketing to a growing, coveted demo.
Women, an often-overlooked audience on a holiday that has historically and heavily leaned into bro culture, topped 40% market share for the first time, per Akerna, giving added weight to [...]
The rapper shares snack recipes for a beer that looks towards the future of the industry.
Founder and CEO Ricardo Baca on what CPG marketers get right (and wrong) about cannabis.
It's about embracing the modern marketing playbook and thinking like a CPG brand.
The trend these days is toward more meaningful, often political messaging that targets a broad demographic.
Believe the hype: Akerna predicts a 16% increase over 2021's unprecedented totals.
Retailers borrow CPG tactics for the Black Friday of weed, while brands lean in to purpose-driven programs.
The brand, dubbed "the Coco Chanel of cannabis," debuts its largest marketing effort to date.
The program, which had a small test run in 2021, brings back partner Ladybug Farms this year and layers in a musical element, aiming to dovetail into the sonic branding [...]
The products launch this week under the banner All Things Must Grass, a purposely corny riff on Harrison’s seminal 1970 album All Things Must Pass, which recently won a Grammy [...]
Weedmaps is targeting legacy consumers and the cannacurious with a 'two-pronged approach' to the most revered day on the weed calendar.
Here's a roundup of some of our favorite cannabis-themed shenanigans for 4/1.