420 Comes Early: Cannabis Brands Roll Out First Paid Ads on Twitter
Twitter has “taken measures to relax” its advertising policy, allowing cannabis brands, retailers, delivery services and products to run paid ads for the first time, per the company blog.
New Cannabis Trade Group Aims to Be the ‘Got Milk’ of Weed
The work, under the playful tagline “I’m High Right Now,” comes from the Cannabis Media Council, a professional association about 100 members strong that aims to be the “Got Milk” [...]
The Top 10 Cannabis Marketing Moves of 2022
It was an embarrassment of riches this year, which speaks to the state of creativity in a category besieged by rules and regs, shadow bans and arbitrary shutdowns.
Cann’s Darkly Comedic Holiday Ad Shows a Family Gathering Saved by Weed Soda
In a scenario that’s heavily stylized and darkly funny, Cann solves one family’s dramatic clash with its low-dose THC drinks and quick delivery from the new Jane shopping app.
Cannabis Edibles Move From Kids’ Table to Honored Guest as Holiday Sales Bust Records
Green Wednesday, the day before “Danksgiving,” pulled in record-setting numbers last week with $116.4 million in single-day sales, a 16% jump from 2021’s results, per Akerna. For the four-day holiday [...]
MJBizCon Sessions Indicate That Despite Its Issues, the Cannabis Industry Isn’t up in Smoke
MJBizCon, considered the granddad of weed trade shows, included advice for weed retail, painful looks at this year's woes and hopeful projections for 2023.
The work flips the carefree Summer of Love notions on their heads and bats back against the stoner stereotype.
Green Rush Advances With 2 More States Legalizing Cannabis
Residents in Maryland and Missouri passed ballot measures that clear the way for adult-use sales. On the flip side, initiatives in North and South Dakota and the Bible Belt’s Arkansas [...]
Awareness Isn’t Cutting It for Cannabis Anymore
How can performance marketing propel the industry’s latest growth phase?
Sean ‘Diddy’ Combs Goes From Multi-Hyphenate to Multi-State Operator in $185 Million Cannabis Deal
Combs, adding a new pillar to his music, fashion, media and booze empire, becomes the latest celebrity to wade into the $27 billion American cannabis industry, but with a plan [...]
The Psychedelic Renaissance Continues as Colorado Votes on Legalizing Magic Mushrooms
Along with the voter initiative in Colorado, there are at least 20 different states, cities and counties (by conservative estimate) currently decriminalizing psychedelics or building a framework to do so.
My Agency Has a Monthly Cannabis Stipend. Yours Should, Too
Like most good ideas, this one is borrowed, inspired by Dr. Bronner’s “psychedelic health benefit.”
Gas, Lotto, Beer…and Weed? Cannabis Is Coming to Circle K’s in Florida
It breaks new ground by giving cannabis a high-profile spot in mainstream American commerce and potentially providing a roadmap for other companies to follow.
MLB Opens the Door to Cannabis-related Marketing
The multi-year agreement with Charlotte's Web could be a roadmap for other leagues.
This Brand Sells the Same Small Amount of Cannabis That Has Led to Criminal Convictions
While the Biden administration’s plan is still unfolding—and may include rescheduling cannabis, seen as a potential precursor to federal legalization—there are still some 40,000 people in American lockups for non-violent [...]