Legal Cannabis Could Become a $30 Billion US Industry in 2022. Here’s Where It Will Grow
Still federally illegal, the category has boomed amid the pandemic and shows no sign of slowing.
Top 5 Cannabis Marketing Moves of 2021
From activations to campaigns to film, this part of the industry is seeing a boon that doesn't seem like it's going to end any time soon.
450 Cannabis Brands Gathered in Palm Springs. Here’s What You Could Learn From Them
Adweek attended the recent cannabis convention Hall of Flowers, held for the first time in Palm Springs, picking up on the latest industry trends and getting a serious contact high.
Why This Cannabis Brand Made an 850-Pound Pot Brownie—Possibly the World’s Largest
Multi-state cannabis company MariMed celebrates "OG" weed culture with an 850-pound brownie stunt.
Happy Danksgiving: How the Holiday Season Has Become a Boom Time for Cannabis
69% of cannabis consumers say they turn to it for stress relief at family holiday gatherings.
For Green Wednesday, Cannabis Retailers Are Firing Up the In-Store Experience
As customers shift back to brick-and-mortar retail, the day before 'Danksgiving' becomes a shopping spree.
Paul Scheer and Cann Help Explain Why You Won’t Find Its THC Drinks on Grocery Shelves
The actor-comedian co-wrote and stars in the brand's multi-layered spot.
How Cannabis Brands Can Make Their Holidays Merry and Profitable in 2021
Like every other consumer category, dispensaries and cannabis brands are starting to capitalize on every holiday on the calendar.
As Cannabis Legalization Expands, the Tech Firms Fueling Its Sales Are Exploding in Value
Expect more mergers, acquisitions and IPOs as investors flock to this sizzling space.
Dispensary in Salem Draws on Region’s Witchy Past for Stigma-Busting Halloween Promotion
Executives at Insa see similarities between historical witch trials to the negative stereotypes that still exist around cannabis today.
How L.A.’s Only Black Women-Owned Dispensary Is Getting Its Message Out
Media.Monk's Decoded created 'Black Women Get Us Higher' mural for Gorilla Rx.
Making the First Major CBD Campaign for the UK Market
Since the cannabis sector is still evolving in terms of regulation, the agency had to carefully follow certain guidelines.