Those entering the cannabis industry are presented with several challenges, and advertising is no exception, with limited channels available. Despite this issue, the legal cannabis industry is soaring, and innovative brands are finding ways to reach and grow their consumer market. In Adweek’s Cannabis category, you can learn more about what the cannabis industry is doing to circumvent advertising limitations and how brands that are focused on strong marketing are leading the way for others to push through, as well.

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Small Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish’ Campaign

Stok'd dispensary chain, with help from indie agency Angry Butterfly, hacks Canada's strict ad rules by partnering with small businesses.

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Weed PSA Asks: Can a Bowl Be Super Without Cannabis?

In the San Francisco 49ers home market, Hearst Media has broken ground by running an advocacy ad from Cannabis Media Council in its Sunday Super Bowl 58 print preview issue.

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Brand Drops THC-Laced Wing Sauce Just in Time for Super Bowl Parties

Chicago-based Good News, part of the Cresco Labs cannabis conglomerate, wants to drift off Big Game energy with a THC-infused wing sauce.

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Top 10 Cannabis Marketing Campaigns of 2023

Creativity flourished amid challenges, with standouts in activations, advertising, activism and collaborations.

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The Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze

Campaign from Missouri-based Vivid kicks off Green Wednesday and weed's key selling season.

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Ohio’s Legalization Vote Pumps the Cannabis Industry for the Holidays

Timing couldn't be better for the weed industry, heading into the annual sales bonanza known as Green Wednesday.

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Vegas Dispensary Sets Up ‘Relief Fund’ for Locals Stressed by F1 Race

The Source dispensary speaks directly to stressed workers on the Strip by offering discounted weed.

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Magnolia Bakery Makes First Foray Into Weed World With Edibles Collab

The partnership continues the popular confectionery’s deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world.

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Adweek Podcast: Busting Weed Taboos With Devil’s Lettuce

California dispensary Embarc has a new product in time for Halloween.

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Give the Devil His Due: 5 Lessons Learned from a Spooky Season Weed Campaign

The retail chain flips old propaganda on its head with a retro-style video, sun-grown weed, a Spotify playlist, a dedicated website and themed swag.

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X (Twitter) Plans to Relax Rules for Cannabis Ads, Again

The platform continues to court the weed industry as federal reform talks heat up.

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Cresco Labs Breaks Ground as First THC Brand to Advertise on Spotify

Promos for Sunnyside dispensary don't say 'cannabis' but can tout 'wellness products.'

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Rejected Cannabis TV Ad Calls Attention to Opioid Crisis With Big Pharma Parody

Show-Me Organics’ attempt to break into a traditionally off-limits area for cannabis marketing coincides with recent recommendations from the U.S. Department of Health and Human Services to reschedule cannabis. 

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The Freak Brothers and Weedmaps Fire Up a Collaboration to Reach New Fans

The deal between the popular weed platform and the cult favorite entertainment property is “a convergence of the psychedelic past and the digital present."

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Weed Edibles Brand Spoofs Big Pharma in SNL-Style Ad

Video for new Cheeba Chews pain-fighting product comes from longtime agency Piggyback.