Coverage of cannabis marketing, technology and policy as well as the cannaprenuers behind the growth of legal weed.
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Cannabis Brand Borrows From Pompous Perfume Ads to Hype New ‘Fancy’ Edibles

The new ads aim to elevate the legacy edibles brand from Bud Light to rosé territory.

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Meet the New Weed Influencers: Cameo Celebs Like Ice-T, CeeLo Green and Kate Flannery

The recently-launched program, thought to be the first of its kind for a cannabis marketer, represents another step in weed’s data-driven march to reach the coveted canna curious demo and [...]

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Canna Mom Relax? Weed Brands Offer Sweet Releaf for Mother’s Day

Cannabis brands are increasingly tailoring their marketing to a growing, coveted demo.

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High on Its Own Supply: 4/20 Breaks Records With $154 Million in Sales

Women, an often-overlooked audience on a holiday that has historically and heavily leaned into bro culture, topped 40% market share for the first time, per Akerna, giving added weight to [...]

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Elysian Brewing Appoints Action Bronson as ‘Director of Dank’ for New Experimental IPA

The rapper shares snack recipes for a beer that looks towards the future of the industry.

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Cannabis Has Grown Up. It’s Time to Ditch the Stoner Jokes

Founder and CEO Ricardo Baca on what CPG marketers get right (and wrong) about cannabis.

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The Green Rush Will Be Won by Cannabis Brands That Take Marketing Seriously—Right Now

It's about embracing the modern marketing playbook and thinking like a CPG brand.

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Ben & Jerry’s Calls US Weed Laws ‘Half Baked’ and Urges Consumers to Demand Reform

The trend these days is toward more meaningful, often political messaging that targets a broad demographic.

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Not Blowing Smoke: Legal Weed Market Is Expected to Hit $130 Million on 4/20

Believe the hype: Akerna predicts a 16% increase over 2021's unprecedented totals.

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4/20 Marketing Used to Wink to Cannabis Insiders. Now It Welcomes a Wider Audience

Retailers borrow CPG tactics for the Black Friday of weed, while brands lean in to purpose-driven programs.

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Luxury Cannabis Brand Riffs on Iconic Women-Centric Ads to Make a 4/20 Splash

The brand, dubbed "the Coco Chanel of cannabis," debuts its largest marketing effort to date.

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Cannabis Brand Old Pal Taps Into Houseplant Trend for ‘Grow Your Own’ 4/20 Stunt

The program, which had a small test run in 2021, brings back partner Ladybug Farms this year and layers in a musical element, aiming to dovetail into the sonic branding [...]

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Dad Grass, a Smokable Hemp Brand With a Retro Vibe, Drops George Harrison Collection

The products launch this week under the banner All Things Must Grass, a purposely corny riff on Harrison’s seminal 1970 album All Things Must Pass, which recently won a Grammy [...]

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Weedmaps Lights Up 4/20 With a Return to Live Events and an Original TV Show

Weedmaps is targeting legacy consumers and the cannacurious with a 'two-pronged approach' to the most revered day on the weed calendar.

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Cannabis Brands Put Their Trippy Twist on April Fools’ Day Stunts

Here's a roundup of some of our favorite cannabis-themed shenanigans for 4/1.