With Refreshing Levity and Optimism, Vistaprint’s New Campaign Supports the Small Biz Pivot

It’s the first campaign for the brand from Austin-based Callen

Maybe it's time for a change? Vistaprint

While one may be tired of hearing the word “pivot” in the marketing world, small businesses don’t necessarily have a choice.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.