Yeah, That’s Probably an Ad: The Art of the Pivot

How people and agencies are shifting gears on this week's podcast

Looking back on Yeah, That's Probably an Ad.
Looking back on Yeah, That's Probably an Ad. Adweek, Getty Images

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.

@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
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