Ko Im

Ko Im

Departments Editor
Ko Im is the departments editor at Adweek, overseeing people, ideas and data stories. A former national TV correspondent and trending web host, she was an award-winning branded content producer. She is a Columbia Journalism graduate who has also written an e-memoir for millenials.

Infographic: How Much Influencers Like to Take a Stand

The majority of influencers are more likely to work with a cause-based brand.

Jay Shetty Went From Monk to New Media Mogul With His Message of Mindfulness

We sat down with Jay Shetty to discuss how he found success as an influencer and how he stays grounded through it all.

Infographic: E-Scooter Company Bird by the Numbers

As the micromobility market gets crowded, 3-year-old Bird is expanding, diversifying and looking at how riders are using it.

It’s All About the Feels When Reaching Gen Z

Brandweek insights from Viacom Digital Studios, Spotify and social intelligence platform Trufan about the youngest generation of consumers.

The Social Success of Hustlers Was a Win for Women at the Movies

Female empowerment fueled the social conversation.

Infographic: From Early to Late Stage, Online Video Ads Provide a Lift

Don't forget video in the late stage of the consumer journey.

5 Marketers Across Industries Share Thoughts on a Potential Recession

From chocolate to financial services, marketers forecast how the recession might hurt or help their industries at our annual Brandweek summit.

Infographic: America’s Favorite Halloween Candy by State

Influenster analyzed the most-reviewed candies on its platform to determine each state's favorite candies.

Artists With Developmental Disabilities Partner With Industry Creatives, and Everyone Wins

PSAs Gone Wild is a One Club for Creativity diversity and inclusion initiative, with help from BBDO, Edelman, McCann health and R/GA representatives.

Infographic: How Gen Zers’ and Millennials’ Mobile Viewing Habits Differ

More Gen Zers and millenials are using their phones as a primary mobile viewing device.