Ko Im

Ko Im

Departments Editor
Ko Im is the departments editor at Adweek, overseeing people, ideas and data stories. A former national TV correspondent and trending web host, she was an award-winning branded content producer. She is a Columbia Journalism graduate who has also written an e-memoir for millenials.

VIDEO: Inside the Sold-Out Schitt’s Creek Pop-Up in New York

Pop TV's first experiential event is an Instagrammable gift for Schitt's Creek fans.

Infographic: What (and Who) Influences Women to Consider New Products

Nielsen looked at how ads influence women to try new products in a disparate age of brand disloyalty.

Infographic: Top Performing Emojis in Ads

Artificial intelligence is helping to direct social media strategy.

Musa Tariq Interned and Mentored for Six Months Before Leading Airbnb Experiences

Airbnb Experiences' Head of Marketing Musa Tariq on finding his North Star on the CMO Moves Podcast from Brandweek.

Infographic: 22% of Americans Will Be Heavy Buyers of DTC Brands

According to Diffusion, retail purchases will grow over the next 5 years—despite stiff, direct-to-consumer competition.

Infographic: How Much Influencers Like to Take a Stand

The majority of influencers are more likely to work with a cause-based brand.

Jay Shetty Went From Monk to New Media Mogul With His Message of Mindfulness

We sat down with Jay Shetty to discuss how he found success as an influencer and how he stays grounded through it all.

Infographic: E-Scooter Company Bird by the Numbers

As the micromobility market gets crowded, 3-year-old Bird is expanding, diversifying and looking at how riders are using it.

It’s All About the Feels When Reaching Gen Z

Brandweek insights from Viacom Digital Studios, Spotify and social intelligence platform Trufan about the youngest generation of consumers.

The Social Success of Hustlers Was a Win for Women at the Movies

Female empowerment fueled the social conversation.