Nick Gardner

Nick Gardner

In Times of Crisis, Gen Z Urges ‘Be a Brand, Not Our Best Friend’

Maxine Marcus of The Ambassadors Company on the fine line between being tone deaf and overbearing.

Covid-19 Is Changing Gen Z Consumer Habits. Here Are 5 Things Marketers Need to Know

Gen Z is shifting its preferences with shopping and changing how it views marketing and the future.

Adweek’s Guide to Professional Video Conferencing at Home

Does WFH have you feeling like your webcam setup isn't up to snuff?

The Future In-Car Experience and What It Means for Marketers

Connected vehicles present a unique opportunity.

Scanning 500 Million Tweets a Day to Find the Next Big Idea

Twitter's CES 2020 activation looks back, to the future.

Demystifying Gen Z: What Do They Look for in a Brand?

With Gen Z, transparency is key.

Demystifying Gen Z: Are Influencers Their Main Source of Fashion Inspo?

How the next generation of consumers gets their style tips.

Xandr’s New HQ Mixes Contemporary Design With Historic Charm

The space that's now Xandr's lobby was used as Tom Hanks' loft in the movie Big.

Demystifying Gen Z: Please, No TV commercials

This is Demystifying Gen Z, a video series produced in partnership with WAYV where we sit down with Gen Z. effective advertising.

Demystifying Gen Z: Are They Brand Loyal?

This is Demystifying Gen Z, a video series produced in partnership with WAYV, where we tune into what’s driving the next generation through the curious lens of marketers.