What—and Who—Is on Marketers' Minds for 2021?

Predictions from our community

Toward the end of last year, we asked readers to share their thoughts about 2021. We received dozens of responses from #MarketingTwitter, women’s marketing groups and our Adweek Mentee Program. What would keep working? What would keep changing? Many of them believe recovery will happen this year. So, there’s that to look forward to: optimism and continued resilience.

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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.