What—and Who—Is on Marketers' Minds for 2021?

Predictions from our community

Toward the end of last year, we asked readers to share their thoughts about 2021. We received dozens of responses from #MarketingTwitter, women’s marketing groups and our Adweek Mentee Program. What would keep working? What would keep changing? Many of them believe recovery will happen this year. So, there’s that to look forward to: optimism and continued resilience. A good handful of them are also looking to Vice President-elect Kamala Harris as a thought leader. Here are some of their other thoughts as we plant our feet and get to work.

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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.