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As a brand, knowing when to enter the cultural conversation is an art. And, as we reported, when Ocean Spray went viral on TikTok thanks to a man, his skateboard and Fleetwood Mac’s Dreams, the cranberry juice brand “had the foresight to let the meme play out organically and refrained from jumping in on the action too soon.”
Bryna Corcoran, director of social at Lyft, and Adweek contributor Jeremy Schumann join us on this episode of Yeah, That’s Probably an Ad with their analysis on timing with trends.
We also discuss the memes coming out the vice presidential debate.
You can listen and subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, check it out on Spotify or stream the full episode below.