Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok

When to hop on a trending moment on Yeah, That's Probably an Ad

nathan apodaca
Nathan Apodaca's TikTok went viral, and social media—as well as Ocean Spray—responded. Adweek, TikTok/@420doggface208

As a brand, knowing when to enter the cultural conversation is an art. And, as we reported, when Ocean Spray went viral on TikTok thanks to a man, his skateboard and Fleetwood Mac’s Dreams, the cranberry juice brand “had the foresight to let the meme play out organically and refrained from jumping in on the action too soon.”

@koimtv Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.