How IBM Champions a Customer-Driven Culture in a Time of Crisis

Using machine learning to help with end-to-end experience

IBM is using this time of crisis to break down assumptions and break down silos. IBM

Michelle Peluso knows about opportunities during a crisis—she was at Citigroup during the financial crisis. And right now, in her words, “Everything about the customer experience is changing. When the world is swirling, there’s actually no better time to think about the customer.”

@koimtv Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.