Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry
Publishers and ad-tech firms are seeking liquidity and looking to mitigate risk after major SVB failure spreads across tech industry.
Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion
Despite a full pitch pipeline, the amount of money up for grabs is 21% lower globally than it was last year.
Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion
Despite a full pitch pipeline, the amount of money up for agencies’ grabs is 21% lower globally than a year ago.
GroupM’s 2022 Forecast Is Rosier Than Expected, but Not Great
Advertisers are still spending, but slower.
Resiliency Is the Best Currency for Agencies During a Recession
Now is not the time to stop investing in talent and pushing out big ideas to clients.
Crossmedia Invests in Its ‘Work Anywhere’ Policy by Sending Employees on Group Vacations
The agency hopes its investments in summer retreats will foster employee camaraderie during the age of remote work.
Avoid the Trade-Down: Influencing Loyalty at the Peak of Inflation
Consumers are facing large price hikes at every turn and opting for more economic alternatives.
Fleeing Ukraine: A Long Waking Nightmare
Cheil Ukraine creative director Slava Denys shares her experiences.
Did Peloton Pull a Fast One or Have They Learned From a History of PR Blunders?
Learnings and provocations from the Peloton and the Sex and the City fallout and response.
Americans Remain Conflicted About In-Person Learning and School Vaccine Mandates
An Adweek-Morning Consult poll reveals the changing attitudes of parents.
Lowe’s Has a New Way for Brands to Find ‘Home Lifestyle Customers’
Retailer's One Roof Media Network aims to monetize data and drive sales.
House Money: 5 Lessons From Marketing During a Real Estate Crisis
What a wild year has taught us about the modern consumer mindset.
Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events
The beer brand is back to in-person events with the help of music startup Sofar Sounds.
The 4 Questions Part II: What Will the Future Be Like?
What we can expect from the Third Connected Age of Technology and beyond.
Agency No Fixed Address Helps Kids Share the Pandemic and Become Museum Artists
Royal Ontario Museum introduces exhibit showcasing kid-designed work living through Covid.