Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year
2020 has been a year of a lot of change, but even during ‘unprecedented times,’ there are some things we can count on—and consumers coming out in droves to shop [...]
Seattle Agency, Marketing Students Promote Local Black-Owned Businesses for Black Friday
DNA Seattle partnered with VCU Brandcenter for the initiative.
YouTube Bowed Out of Its Year In Review. JibJab Said, ‘Hold My Beer’
The entertainment and ecard company isn't shying away from remembering a tumultuous year.
The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners
The pandemic didn't stop the animal brand from bringing fans the Best Dog Day Ever.
How This Agency Approaches Creative Testing During the Pandemic
EP+Co uses flexible, quick-strike research for clients like Denny's and Men's Wearhouse.
How Performance Marketers Can Appeal to Millennials and Gen Z Now
With the pandemic making experiential harder to offer, content, social and video should be emphasized.
Shortened Sales Cycles and Cancellation Clauses Stoke Publisher Concern in 2021
Media companies need to be flexible without leaving themselves financially vulnerable.
A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant
HBO Max surprised guests during a virtual coffee-making experience.
Ordering Christmas Trees Online Is Officially a Pandemic Trend
Walmart becomes the latest retailer to bridge tradition and safety this holiday season.
Skillshare Wants Users to Discover Their Hidden Talents in Quarantine
Series of spots pair celebrity faces with the platform’s most popular teachers.
Brands Need to Refine Their Empathy Messaging If They Hope to Reach Consumers
"We're here for you" messages are no longer enough.
Santa’s Naughty List Is Canceled This Year, So Go Ahead and Treat Yourself
UK retailer Tesco says St. Nick forgives you.
Brands Approach Holiday Ads With a Dose of Pandemic-Related Reality
Instead going the escapism route, marketers are addressing what's going on in the world.
Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch
Program aims to mix up routines and support restaurants in three cities.
Shutterfly Finds the Good in 2020 for the Holiday Season
New campaign by Argonaut doesn't ignore pandemic, but gives it an optimistic spin.