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Royal Caribbean and Norwegian Release Covid-19 Safety Guidelines for Cruises

Cruise Lines

Masks should be mandatory, and forget about self-serve buffets.

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Remotely Produced Emmys Hit Another Record Ratings Low

The Emmys lost 25% of its audience from last year in the coveted adults 18-49 demo.

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Invisible Aligner Brand’s Cab Campaign Is a Geo-Targeted Love Letter to NY

Outdoor

Teledentistry startup Candid wants consumers to know the city isn’t dead.

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Dealing With Grief in the Time of Coronavirus

When your creative partner dies.

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Anything Really Could Happen at the First-Ever Virtual Emmys

Programming & Performance

The first-ever virtual ceremony, airing Sunday at 8 p.m. ET on ABC, looks to break out of the awards show mold.

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Halloween Will Go On—but Trick-or-Treaters May Have to Buy Their Own Candy

Participation and spend will drop slightly, but consumers will find a way to modify the holiday.

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Frank’s RedHot and Eli Manning Take the Beloved Tailgate Tradition Virtual

Experiential

The Homegate experience will host up to 1,000 fans on Zoom.

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Marriott Tempts Loyalty Members to Get Outdoors

World's largest hotel brand joins Airbnb in partnering with the National Park Service.

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As Entrepreneurship Booms, Squarespace’s Bold Ads Urge Aspiring Founders to Aim High

Squarespace’s category is booming, unlike many industries during this economic downturn.

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Bowing to Covid, Macy’s Reimagines the Thanksgiving Parade

Among the many changes, specialty vehicles will be wrangling the famous balloons instead of volunteers.

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Hotels.com Travels Back to 2019 BC (Before Covid-19) With a Warning of What’s to Come

"I'm you from the future here to warn you about 2020," 2020 Captain Obvious tells his 2019 Captain Obvious. "Lets just say it gets a bit dramatic – there's no toilet paper, no hand sanitizer, or sports, oh and trips are cancelled."

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We Need Optimism in These Troubled Times

Restoring faith in the positives of marketing.

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How the Milwaukee Bucks Reached Fans When the NBA Season Was Suspended

The team pivoted its digital strategy to emphasize its online store and multiple content series.

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Cabins and RV Rentals Carve Out Their Niche During the Pandemic

Travel

Brands including Getaway, Outdoorsy, RVshare make their push on Facebook, Instagram.