A crisis, whether local and small or far-reaching and affecting millions worldwide, can have a lasting effect on any industry. Sometimes, adapting to crisis in the advertising industry means developing new ideas and strategies to maintain a strong foothold in the minds of consumers amid the news stories that dominate marketing reach. Other times, the crisis is within the advertising industry itself, when PR firms or agencies commit a blunder that threatens to tarnish a brand’s image. Adweek’s Adapting to Crisis category discusses some of the stories that have played a large role in changing the consumer mindset (for better or worse) and how brands have reacted.

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As 2024 Approaches, the Future of Work Feels Like It’s at a Tipping Point

With RTO mandates trickling in, the future of work feels like it's at a tipping point.

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What to Consider About Speaking Out on Israel-Hamas War

Communications experts offer advice to business leaders on if, when and how they produce statements.

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Failure to Launch: Delta Delivered Bad News And Did It Poorly

What other brands can learn about having difficult conversations with consumers.

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Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry

Publishers and ad-tech firms are seeking liquidity and looking to mitigate risk after major SVB failure spreads across tech industry.

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Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion

Despite a full pitch pipeline, the amount of money up for grabs is 21% lower globally than it was last year.

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Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion

Despite a full pitch pipeline, the amount of money up for agencies’ grabs is 21% lower globally than a year ago.

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Resiliency Is the Best Currency for Agencies During a Recession

Now is not the time to stop investing in talent and pushing out big ideas to clients.

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Crossmedia Invests in Its ‘Work Anywhere’ Policy by Sending Employees on Group Vacations

The agency hopes its investments in summer retreats will foster employee camaraderie during the age of remote work.

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Avoid the Trade-Down: Influencing Loyalty at the Peak of Inflation

Consumers are facing large price hikes at every turn and opting for more economic alternatives.

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Fleeing Ukraine: A Long Waking Nightmare

Cheil Ukraine creative director Slava Denys shares her experiences.

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Did Peloton Pull a Fast One or Have They Learned From a History of PR Blunders?

Learnings and provocations from the Peloton and the Sex and the City fallout and response.

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Americans Remain Conflicted About In-Person Learning and School Vaccine Mandates

An Adweek-Morning Consult poll reveals the changing attitudes of parents.

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Lowe’s Has a New Way for Brands to Find ‘Home Lifestyle Customers’

Retailer's One Roof Media Network aims to monetize data and drive sales.

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House Money: 5 Lessons From Marketing During a Real Estate Crisis

What a wild year has taught us about the modern consumer mindset.