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Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year

2020 has been a year of a lot of change, but even during ‘unprecedented times,’ there are some things we can count on—and consumers coming out in droves to shop [...]

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YouTube Bowed Out of Its Year In Review. JibJab Said, ‘Hold My Beer’

Adapting to Crisis

The entertainment and ecard company isn't shying away from remembering a tumultuous year.

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The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners

Adapting to Crisis

The pandemic didn't stop the animal brand from bringing fans the Best Dog Day Ever.

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How This Agency Approaches Creative Testing During the Pandemic

EP+Co uses flexible, quick-strike research for clients like Denny's and Men's Wearhouse.

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How Performance Marketers Can Appeal to Millennials and Gen Z Now

With the pandemic making experiential harder to offer, content, social and video should be emphasized.

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Shortened Sales Cycles and Cancellation Clauses Stoke Publisher Concern in 2021

Media companies need to be flexible without leaving themselves financially vulnerable.

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A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant

HBO Max surprised guests during a virtual coffee-making experience.

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Ordering Christmas Trees Online Is Officially a Pandemic Trend

Adapting to Crisis

Walmart becomes the latest retailer to bridge tradition and safety this holiday season.

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Skillshare Wants Users to Discover Their Hidden Talents in Quarantine

Series of spots pair celebrity faces with the platform’s most popular teachers.

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Brands Need to Refine Their Empathy Messaging If They Hope to Reach Consumers

"We're here for you" messages are no longer enough.

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Santa’s Naughty List Is Canceled This Year, So Go Ahead and Treat Yourself

UK retailer Tesco says St. Nick forgives you.

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Brands Approach Holiday Ads With a Dose of Pandemic-Related Reality

Instead going the escapism route, marketers are addressing what's going on in the world.

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Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch

Program aims to mix up routines and support restaurants in three cities.

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Shutterfly Finds the Good in 2020 for the Holiday Season

AdFreak

New campaign by Argonaut doesn't ignore pandemic, but gives it an optimistic spin.