Royal Caribbean and Norwegian Release Covid-19 Safety Guidelines for Cruises
Masks should be mandatory, and forget about self-serve buffets.
Remotely Produced Emmys Hit Another Record Ratings Low
The Emmys lost 25% of its audience from last year in the coveted adults 18-49 demo.
Invisible Aligner Brand’s Cab Campaign Is a Geo-Targeted Love Letter to NY
Teledentistry startup Candid wants consumers to know the city isn’t dead.
Dealing With Grief in the Time of Coronavirus
When your creative partner dies.
Anything Really Could Happen at the First-Ever Virtual Emmys
The first-ever virtual ceremony, airing Sunday at 8 p.m. ET on ABC, looks to break out of the awards show mold.
Halloween Will Go On—but Trick-or-Treaters May Have to Buy Their Own Candy
Participation and spend will drop slightly, but consumers will find a way to modify the holiday.
Frank’s RedHot and Eli Manning Take the Beloved Tailgate Tradition Virtual
The Homegate experience will host up to 1,000 fans on Zoom.
Marriott Tempts Loyalty Members to Get Outdoors
World's largest hotel brand joins Airbnb in partnering with the National Park Service.
Janey Whiteside on Why Walmart Doesn’t Have Time for ‘Big, Glorious, Fancy Ad Campaigns’ Anymore
Both customers and marketing have changed.
As Entrepreneurship Booms, Squarespace’s Bold Ads Urge Aspiring Founders to Aim High
Squarespace’s category is booming, unlike many industries during this economic downturn.
Bowing to Covid, Macy’s Reimagines the Thanksgiving Parade
Among the many changes, specialty vehicles will be wrangling the famous balloons instead of volunteers.
Hotels.com Travels Back to 2019 BC (Before Covid-19) With a Warning of What’s to Come
"I'm you from the future here to warn you about 2020," 2020 Captain Obvious tells his 2019 Captain Obvious. "Lets just say it gets a bit dramatic – there's no toilet paper, no hand sanitizer, or sports, oh and trips are cancelled."
We Need Optimism in These Troubled Times
Restoring faith in the positives of marketing.
How the Milwaukee Bucks Reached Fans When the NBA Season Was Suspended
The team pivoted its digital strategy to emphasize its online store and multiple content series.
Cabins and RV Rentals Carve Out Their Niche During the Pandemic
Brands including Getaway, Outdoorsy, RVshare make their push on Facebook, Instagram.