Tara is a performance marketing reporter for Adweek. She is based in New York and writes about a variety of topics, including marketing innovation and the intersection of culture and marketing. Before joining Adweek in 2021, Tara was editor-at-large for the ViacomCBS newsroom. Tara spent the previous three years at Forbes. A graduate of the S.I. Newhouse School at Syracuse University, Tara and her family live in New York.
Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Creating metaverse experiences is expensive and time-consuming. But with 48.2 million users, it just may be necessary.
Upwork Makes the Case for Sourcing Talent Globally
Now that we've proven that remote workers do work, Patrick Holly suggests a new way forward.
How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’
A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.
Jolie Hunt on Breaking the Mold of a PR Agency for Her Communications Company
Hunt & Gather gets away from 'the typical or traditional.'
Kim Kardashian and Gwyneth Paltrow Start a Sleep Competition
Ōura Ring wearable tracker turns organic mentions into an Instagram challenge.
How the Pandemic Has Forced CMOs to Rethink Performance Priorities
One finding from Salesforce’s State of Marketing report stands out more than any other: KPIs have changed dramatically.
How Duncan Hines Baked Consumer Data Into ‘Keto-Friendly’ Cake
What the 78-year-old baked goods brand learned when it transformed its marketing strategy.
Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce
Misfits Market and Imperfect Foods use humor, content and partnerships to drive growth and reduce waste.
How the Pandemic Accelerated Restaurants’ Digital Transformation
The industry gained a "treasure trove" of first-party data to personalize marketing.
OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising
The infusion of cash is another sign the market is returning as the public emerges from the pandemic.