Portrait of Tara Weiss

Tara Weiss

Tara is a performance marketing reporter for Adweek. She is based in New York and writes about a variety of topics, including marketing innovation and the intersection of culture and marketing. Before joining Adweek in 2021, Tara was editor-at-large for the ViacomCBS newsroom. Tara spent the previous three years at Forbes. A graduate of the S.I. Newhouse School at Syracuse University, Tara and her family live in New York.

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Brands Are Scrambling to Get Onto Roblox. Is It Worth It?

Emerging Tech

Creating metaverse experiences is expensive and time-consuming. But with 48.2 million users, it just may be necessary.

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Upwork Makes the Case for Sourcing Talent Globally

Brandweek

Now that we've proven that remote workers do work, Patrick Holly suggests a new way forward.

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How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

Ecommerce

A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.

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Jolie Hunt on Breaking the Mold of a PR Agency for Her Communications Company

Leadership & Talent

Hunt & Gather gets away from 'the typical or traditional.'

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Kim Kardashian and Gwyneth Paltrow Start a Sleep Competition

Health and Wellness

Ōura Ring wearable tracker turns organic mentions into an Instagram challenge.

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How the Pandemic Has Forced CMOs to Rethink Performance Priorities

Performance Marketing

One finding from Salesforce’s State of Marketing report stands out more than any other: KPIs have changed dramatically.

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How Duncan Hines Baked Consumer Data Into ‘Keto-Friendly’ Cake

CPG & Grocery

What the 78-year-old baked goods brand learned when it transformed its marketing strategy.

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Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce

Food & Beverage

Misfits Market and Imperfect Foods use humor, content and partnerships to drive growth and reduce waste.

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How the Pandemic Accelerated Restaurants’ Digital Transformation

Food & Beverage

The industry gained a "treasure trove" of first-party data to personalize marketing.

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OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising

Out of Home

The infusion of cash is another sign the market is returning as the public emerges from the pandemic.