Tara is a Performance Marketing reporter for Adweek. She is based in New York and writes about a variety of topics, including marketing innovation and the intersection of culture and marketing. Before joining Adweek in 2021, Tara was editor-at-large for the ViacomCBS Newsroom. Tara spent the previous three years at Forbes. A graduate of the S.I. Newhouse School at Syracuse University, Tara and her family live in New York City.
Cameo Isn’t Just for Fans Anymore—It’s for Marketers Too
CEO Steven Galanis explains how the platform can be used for brand campaigns.
An AI-Powered Approach Is Key to Customer Experience Management
Companies are collecting reams of data from consumers, but without the ability to distill and share it, it’s creating chaos.
Audacy’s Pitch to Marketers: We’re One-Stop Shopping for Audio
Audacy’s inaugural NewFront presentation highlighted the unique bond between audio and listeners.
Crackle Announces Redesign and New AVOD Service
The streamer’s growth strategy includes a slate of originals, new distribution platforms and a loyalty program for superfans.
As Sports Return, Disney-Owned Platforms Prepare to Play Ball
Disney’s head of ad sales on the opportunity its sports lineup presents for marketers.
Roku’s Ad Chief Addresses Misconceptions About OTT
Ahead of the NewFronts, the streaming media provider touts the virtues of planning, buying and measuring on the platform.
Paramount+ Aims to Be the Streamer for ‘All of America’
ViacomCBS’ streaming chief Tom Ryan on where the service stands nearly two months after its launch.
AMC Finds There’s No ‘One-Size-Fits-All’ Upfront Anymore
The entertainment network took a page from last year’s experience, when the pandemic hit with full force.
As Hispanic TV Consolidates, Demand for Broader Depictions of Latino Life Grows
Media companies need to redefine prime time viewing to engage this audience.
To Appeal to Hispanic Consumers, Industry Leaders Advise Avoiding Monolithic Marketing
Brands that truly show they know what it means to be Hispanic in America will make the most impact on consumers.