Tara is a freelance writer for Adweek covering performance marketing. She is based in New York and writes about a variety of topics, including the intersection of business and pop culture, the television industry and marketing.
Chipotle Is a Media Company That Also Makes Tacos and Burritos
Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.
What Precision TV Targeting Meant for This At-Home Fitness Brand
TV has always "performed" for brands.
OLLY’s Pandemic Pivot Led to a Sell-Out First Month
The company is educating consumers—frequently millennials—about their line of vitamins and how they’re relevant to them.
Here’s the Key to Successful Email Marketing Campaigns
Insights from Brooklinen on reaching new and returning customers.
Is Airbnb Making a Mistake by Cutting Performance Marketing Dollars Now?
Airbnb paused marketing spend last spring to save a reported $800 million when the pandemic stopped most travel.