Portrait of Tara Weiss

Tara Weiss

Tara is a freelance writer for Adweek covering performance marketing. She is based in New York and writes about a variety of topics, including the intersection of business and pop culture, the television industry and marketing.

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Chipotle Is a Media Company That Also Makes Tacos and Burritos

Performance Marketing

Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.

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OLLY’s Pandemic Pivot Led to a Sell-Out First Month

Ecommerce

The company is educating consumers—frequently millennials—about their line of vitamins and how they’re relevant to them.

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Here’s the Key to Successful Email Marketing Campaigns

Email Marketing

Insights from Brooklinen on reaching new and returning customers.

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Is Airbnb Making a Mistake by Cutting Performance Marketing Dollars Now?

Performance Marketing

Airbnb paused marketing spend last spring to save a reported $800 million when the pandemic stopped most travel.