Tara is a performance marketing reporter for Adweek and writes about a variety of topics, including marketing innovation and the intersection of culture and marketing. Before joining Adweek in 2021, Tara was editor-at-large for the ViacomCBS newsroom. Tara spent the previous three years at Forbes. A graduate of the S.I. Newhouse School at Syracuse University, Tara and her family live in New York.
Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale
It’s become an increasingly attractive tool in marketers' arsenals since it's measurable and available at scale on programmatic exchanges.
Holiday Catalogs Feel the Impact of Labor Shortages, Supply Chain (and yes, the Pandemic)
Even the paper they’re printed on—and the specialists who make the presses run–are in short supply.
Despite Vaccines, It’s Another Ho-Hum Holiday Season
This year's seasonal gatherings won't be like 2020—but they also won't resemble 2019.
Lagunitas Shifted to Social When In-Person Wasn’t Doable
When concerts and festivals shut down, the beer brand had to pivot.
With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers
Some have shifted budgets to digital, while others are hunting for home addresses.
Do Americans Stop Buying From Companies With Striking Employees?
Worker actions have led some to call October 'Striketober'.
To Win Younger Members, AAA Is Crafting a ‘Behavioral Shift’
How the century-old car club is reaching millennials and Gen Z.
How Panda Express Reversed a Sales Slump With Direct Mail
The quick service Chinese food chain connected with nearby customers' mailboxes.
Americans Remain Conflicted About In-Person Learning and School Vaccine Mandates
An Adweek-Morning Consult poll reveals the changing attitudes of parents.
To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches
Despite supply issues and increased costs, direct mail is finding ways to be effective and yes, modern.