Tara is a Performance Marketing reporter for Adweek. She is based in New York and writes about a variety of topics, including marketing innovation and the intersection of culture and marketing. Before joining Adweek in 2021, Tara was editor-at-large for the ViacomCBS Newsroom. Tara spent the previous three years at Forbes. A graduate of the S.I. Newhouse School at Syracuse University, Tara and her family live in New York City.
What’s the Difference Between Performance and Brand Marketing?
A new survey from 3Q Digital shows that even marketers don’t know—and that’s bad for business.
How Sales Associates Use Their Digital Independence to Drive Sales
The pandemic forced retailers to accelerate their digital clienteling plans—and the results are impressive.
Summersalt Wants to Rewrite the Way Women’s Swimwear Is Marketed
The direct-to-consumer label’s new campaign joins a growing list of brands broadening the definition of beauty.
When Droves of People Began Searching For New Coverage, eHealth Listened
The healthcare marketplace adjusted its SEO to capture new business.
How Social Media Ads Drove Traffic to This Honda and Acura Showroom During Covid-19
A major New York car dealership upped its digital strategy to drive growth during the worst of the pandemic.
Volvo’s Reddit Campaign Calls on Community to Share Terrifying Car Crash Stories
‘A Million More’ encouraged Reddit users to tell their own (often terrifying) car crash stories and how safety belts saved their lives.
Cameo Isn’t Just for Fans Anymore—It’s for Marketers Too
CEO Steven Galanis explains how the platform can be used for brand campaigns.
An AI-Powered Approach Is Key to Customer Experience Management
Companies are collecting reams of data from consumers, but without the ability to distill and share it, it’s creating chaos.
Audacy’s Pitch to Marketers: We’re One-Stop Shopping for Audio
Audacy’s inaugural NewFront presentation highlighted the unique bond between audio and listeners.