Ivan Entchevitch
Ivan Entchevitch is a strategist and marketer who most recently led brand and content marketing at Arcadia, a climate tech and ESG data unicorn. He was previously at Sonos, Cisco and WPP.
When It Comes to Ad Copy, Sustainability Is Not Green, It’s Gray
What Apple’s recent campaign teaches us about the future of marketing sustainability.
Did Peloton Pull a Fast One or Have They Learned From a History of PR Blunders?
Learnings and provocations from the Peloton and the Sex and the City fallout and response.