Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to do more due diligence on prospective partners.
Supply-side tech companies Kargo and Adagio are offering to pay their publishers early to help mitigate dislocations, CEOs from both firms told Adweek.
Oarex Capital Markets, a company that provides quick liquidity to digital advertising companies by buying accounts receivable, has received new prospective clients, said EVP Nick Carrabbia.