Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry

Publishers are getting paid quicker while affected ad-tech firms seek liquidity

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The collapse of two banks in a matter of days, Silicon Valley Bank and Signature Bank, have destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused banks.

In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to do more due diligence on prospective partners.

Supply-side tech companies Kargo and Adagio are offering to pay their publishers early to help mitigate dislocations, CEOs from both firms told Adweek.

Oarex Capital Markets, a company that provides quick liquidity to digital advertising companies by buying accounts receivable, has received new prospective clients, said EVP Nick Carrabbia.



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