How DTC Brand Hello Created a Friendly Toothpaste

Founder Craig Dubitsky on maintaining its relevance and having fun with holding company Colgate

Hello products
Hello was acquired by Colgate and continue to expand across the globe. Hello Products

Think about Casper. He’s friendly. You see him as a friend rather than a ghost.

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@koimtv Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.