A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

The Wild Detectives became a travel agency with a literary twist thanks to agency Dieste

Picture of a beach with text that says, 'Book a Trip With The Wild Detectives'
Dallas bookstore The Wild Detectives surprised fans by becoming a travel agency, but not all was as it seemed. Dieste

When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."