Motorola Aims to Sharpen Its ‘Edge’ With Global Brand Platform
In conjunction with the release of 3 new smartphone models, the Lenovo-owned company appeals to ‘change agents’ and influencers as the mobile alternative.
Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce
Misfits Market and Imperfect Foods use humor, content and partnerships to drive growth and reduce waste.
Why Companies Need to Take the Lead in the Plastic-Free Movement
Brands are not the only culprits in the plastic catastrophe, but they are one of the most influential.
Washing Powder Ad Parody Highlights France’s Brand Purpose Messaging Skepticism
It was produced to promote a study that discovered 3 out of 5 French people don't believe brand claims.
Brands Must Step Up at the Olympics as Diversity, Equity and Inclusivity Advocates
The Games have presented adversity for athletes, and marketers should be looking to weigh in with support.
American Express Wants to Reset Small Business by Offering ‘Business Class’ Treatment
“While Black-owned businesses have always been at a disadvantage due to systemic racism, the pandemic’s disproportionate impact on their community has created a heightened awareness around their needs."
How Vodafone’s International Comms Campaign Led to a Reimagining of Its Agency Partnership
Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver [...]
Mack Weldon Wants Guys to Know It’s More Than Just Underwear
The new 'Buy Some Time' campaign is the first under CMO Talia Handler.
Design Veteran Mauro Porcini on the Future of Beverage
"It talks about sustainability, it talks about health and wellness, it talks about customization, all enabled by technology," Porcini says.
Catch Up On This Year’s Adweek at Home Summit
Marketers from companies like Twitch and Supergoop! made appearances at this year's Adweek at Home summit.
Unilever Marketing Chiefs Call on Brands to Make a Difference ‘on the Frontline’
Speaking at Cannes Lions Live, Conny Braams and Aline Santos said trust in businesses is on the rise, so the time for brands to make a difference is now.
How Procter & Gamble Plans to ‘Widen the Screen’ for Black Creators and Media Companies
Chief brand officer Marc Pritchard issues a system that connects CPMs, ad spending and equity.
Building a Movement Fueled by the Social Currency of Content
CMO Sadira Furlow explains how empathy and internal alignment drove brand credibility
H&R Block, Nextdoor Bring Back ‘Make Every Block Better’
They will team up on 10 projects that impact local communities.
How Vans Authentically Uplifts Communities to Strengthen Brand Relationships
Ambassadors and partners ensure the message is told.