Alt Image Text

Motorola Aims to Sharpen Its ‘Edge’ With Global Brand Platform

Mobile

In conjunction with the release of 3 new smartphone models, the Lenovo-owned company appeals to ‘change agents’ and influencers as the mobile alternative.

Alt Image Text

Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce

Food & Beverage

Misfits Market and Imperfect Foods use humor, content and partnerships to drive growth and reduce waste.

Alt Image Text

Why Companies Need to Take the Lead in the Plastic-Free Movement

Brands are not the only culprits in the plastic catastrophe, but they are one of the most influential.

Alt Image Text

Washing Powder Ad Parody Highlights France’s Brand Purpose Messaging Skepticism

It was produced to promote a study that discovered 3 out of 5 French people don't believe brand claims.

Alt Image Text

Brands Must Step Up at the Olympics as Diversity, Equity and Inclusivity Advocates

Voice

The Games have presented adversity for athletes, and marketers should be looking to weigh in with support.

Alt Image Text

American Express Wants to Reset Small Business by Offering ‘Business Class’ Treatment

“While Black-owned businesses have always been at a disadvantage due to systemic racism, the pandemic’s disproportionate impact on their community has created a heightened awareness around their needs."

Alt Image Text

How Vodafone’s International Comms Campaign Led to a Reimagining of Its Agency Partnership

Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver [...]

Alt Image Text

Mack Weldon Wants Guys to Know It’s More Than Just Underwear

The new 'Buy Some Time' campaign is the first under CMO Talia Handler.

Alt Image Text

Design Veteran Mauro Porcini on the Future of Beverage

"It talks about sustainability, it talks about health and wellness, it talks about customization, all enabled by technology," Porcini says.

Alt Image Text

Catch Up On This Year’s Adweek at Home Summit

Marketers from companies like Twitch and Supergoop! made appearances at this year's Adweek at Home summit.

Alt Image Text

Unilever Marketing Chiefs Call on Brands to Make a Difference ‘on the Frontline’

Speaking at Cannes Lions Live, Conny Braams and Aline Santos said trust in businesses is on the rise, so the time for brands to make a difference is now.

Alt Image Text

How Procter & Gamble Plans to ‘Widen the Screen’ for Black Creators and Media Companies

Chief brand officer Marc Pritchard issues a system that connects CPMs, ad spending and equity.

Alt Image Text

Building a Movement Fueled by the Social Currency of Content

CMO Sadira Furlow explains how empathy and internal alignment drove brand credibility

Alt Image Text

H&R Block, Nextdoor Bring Back ‘Make Every Block Better’

They will team up on 10 projects that impact local communities.

Alt Image Text

How Vans Authentically Uplifts Communities to Strengthen Brand Relationships

Ambassadors and partners ensure the message is told.