How BDG’s Parent Portfolio Creatively Helps Brands Put Purpose Over Products
Brands have seen Scary Mommy, Fatherly and The Dad—all recently acquired from Some Spider Studios by Bustle Digital Group (BDG) in July—as the go-to partners for family-focused content that reflects [...]
Working at a Nonprofit Should Be as Cool as Working at Google
Undo the stigma around a career in philanthropy and pave a new way forward for future generations.
Athletes Lead a New Era of Sports Activism
As more athletes use their platforms to raise awareness of social issues, the sports landscape is becoming more accepting their initiatives.
McCann Worldgroup Report Upends Conventional Wisdom About Consumers’ Environmental Concerns
In a new report by McCann Worldgroup upends some of the prevailing wisdom on sustainability and branding.
Why Vodafone Had to Change Its Slogan When the Pandemic Hit
The telecom worked to establish a new sense of purpose.
O2 Fights Digital Poverty by Creating a Food Bank for Data
The Covid-19 pandemic exposed and exacerbated the problem of limited online access.
How Brands Can Fuse Creativity With Analytics and Purpose to Drive Growth
McKinsey's Growth Triple Play research shows how to create a more human and personal strategy.
With No Third-Party Cookies, Brands Must Prioritize Martech
It's critical for companies to shift to a strategy centered around first-party data, says Bloomberg Media's Chris Marino.
Apple and Amazon Lead Global Brand Value Research While Tesla Has Greatest Momentum
The research is conducted annually by Interbrand which charts the top 100 global companies by valuation.
Deloitte Digital Opens Division to Help Brands Drive Social Good Marketing Initiatives
The focus of the work will span across five areas devoted to sustainability and inclusion.
How Deep Tech Can Help Brands Save The World
With a bullseye on big world-scale issues, forming partnerships in this space can change behaviors and prevent waste.
A Sportswear Brand Offers the US a Discount Until the Country Gets Universal Healthcare
The campaign from INGO Sweden offers a discount to US customers until the country receives universal health care.
How Tweens Are Helping Menstruation Brands Break Down Stigmas Around Periods
Brands are getting more open with tween consumers who crave an honest representation around periods.
Burger King Begins Campaign to Counter Cyberbullying Against 11-Year-Olds
The French campaign is a response to the "Anti2010" cyberbullying trend.
How Purpose-Driven Marketing Can Reignite Brand Connection
How to harness the power of connecting passion and designing events around inclusion .