Why Sheba Is Regrowing Its Own Coral Reef
The pet food brand has committed to growing 185,000 square meters of coral reef internationally by 2029.
5 Ways Brands Are Celebrating Cinco de Mayo This Year
Including everything from burrito insurance to an NFT to an LGBTQ+ mariachi band.
Ciara and Russell Wilson on Building an Apparel Empire With Love, Respect and Care
The NFL star and award-winning singer put sustainability and inclusivity at the heart of their venture.
Unilever’s Lux Supports Olympic Medalist Caster Semenya’s Fight to Compete at Next Games
The spot from Wunderman Thompson is part of Unilever's 'Positive Beauty' pledge.
Why Inclusivity Should Lead a Company’s Marketing Efforts
GroupM's president of multicultural discusses how to best engage multicultural consumers.
Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead
Unilever is investing with purpose and changing the consumer dialogue.
How McDonald’s Social Media Director Uses Brand Power for the Greater Good
Guillaume Huin explores how brands keep pushing on their identity quest and more
NBCUniversal and Capital One Partner for College Bowl Reboot
Summer quiz show, hosted by Peyton Manning, will give away $1 million in tuition.
Toms Ditches Its One-for-One Model for a New Impact Strategy
The brand is now committing one third of its annual net profits to 'grassroots good.'
Energy Company Makes Spotify Playlist to Reduce People’s Climate Crisis Concerns
The audio series will be promoted through two ads as part of the ongoing "What's Happening?" campaign.
Vodafone Is Focusing on the Power of Partnership Between People and Technology
The brand aims to enter a new era that celebrates the human spirit and what it can achieve.
Nas Pens a Message About Black Excellence in Hennessy’s Moving Film, ‘Dear Destiny’
Throughout the short, the rapper contextualizes today's community-wide ambition as a direct product of the principals that motivated the creation of Black Wall Street over 100 years ago.
P&G’s Widen the Screen Initiative Invests in Black Talent on Both Sides of the Camera
Some of film’s simplest images of Black life have a way of inspiring deep-seated dread in audiences. A shot of two boys entering a convenience store can have viewers guessing [...]
4 Ways Brands Can Authentically Support Women’s History Month
A new Morning Consult/Adweek poll shows consumers are more likely to purchase from brands who take action.
A Marketer’s Role in Leading the Growth Ambition with CBO of General Mills
Brad Hiranaga Shares a Strategic Growth Framework for Future-Proofing Your Brand