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Why Sheba Is Regrowing Its Own Coral Reef

The pet food brand has committed to growing 185,000 square meters of coral reef internationally by 2029.

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5 Ways Brands Are Celebrating Cinco de Mayo This Year

Brand Purpose

Including everything from burrito insurance to an NFT to an LGBTQ+ mariachi band.

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Ciara and Russell Wilson on Building an Apparel Empire With Love, Respect and Care

The NFL star and award-winning singer put sustainability and inclusivity at the heart of their venture.

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Unilever’s Lux Supports Olympic Medalist Caster Semenya’s Fight to Compete at Next Games

The spot from Wunderman Thompson is part of Unilever's 'Positive Beauty' pledge.

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Why Inclusivity Should Lead a Company’s Marketing Efforts

Diversity, Equity and Inclusion

GroupM's president of multicultural discusses how to best engage multicultural consumers.

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Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

Mediaweek

Unilever is investing with purpose and changing the consumer dialogue.

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How McDonald’s Social Media Director Uses Brand Power for the Greater Good

Guillaume Huin explores how brands keep pushing on their identity quest and more

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NBCUniversal and Capital One Partner for College Bowl Reboot

Summer quiz show, hosted by Peyton Manning, will give away $1 million in tuition.

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Toms Ditches Its One-for-One Model for a New Impact Strategy

The brand is now committing one third of its annual net profits to 'grassroots good.'

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Energy Company Makes Spotify Playlist to Reduce People’s Climate Crisis Concerns

The audio series will be promoted through two ads as part of the ongoing "What's Happening?" campaign.

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Vodafone Is Focusing on the Power of Partnership Between People and Technology

The brand aims to enter a new era that celebrates the human spirit and what it can achieve.

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Nas Pens a Message About Black Excellence in Hennessy’s Moving Film, ‘Dear Destiny’

Throughout the short, the rapper contextualizes today's community-wide ambition as a direct product of the principals that motivated the creation of Black Wall Street over 100 years ago.

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P&G’s Widen the Screen Initiative Invests in Black Talent on Both Sides of the Camera

Some of film’s simplest images of Black life have a way of inspiring deep-seated dread in audiences. A shot of two boys entering a convenience store can have viewers guessing [...]

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4 Ways Brands Can Authentically Support Women’s History Month

A new Morning Consult/Adweek poll shows consumers are more likely to purchase from brands who take action.

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A Marketer’s Role in Leading the Growth Ambition with CBO of General Mills

Brad Hiranaga Shares a Strategic Growth Framework for Future-Proofing Your Brand