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Map a Purpose Journey With Love and Growth, Says Microsoft

CES

Looking at Microsoft’s advertising, it’s apparent that the tech giant is a fan of purpose. Some of the brand’s more eye-catching and prominent work includes 2018’s campaign for the Xbox [...]

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Leaning Into Its Tradition of Purpose, David&Goliath Launches Creative Impact Hub

Blake Winfree and Ben Purcell will lead the new division, setting the tone for the agency's future.

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Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters

2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a brand that made a bold [...]

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Here Are All the Brands Severing Ties With Trump and His Allies

The list ranges from major U.S. banks to PGA of America and Hallmark.

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Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative

The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.

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FitTrack Campaign Connects Body Positivity With Health Benefits

"One Size Fits One" shows different body styles working out.

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10 of the Most Accessible Brand Campaigns and Actions of 2020

From Microsoft to American Girl, progress continues.

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How Purpose Can Shape Agencies in 2021

In 2019, deliberating Adweek’s Agency of the Year, the jury noticed something about McCann’s work that was submitted: there seemed to be a lot of work that leaned into purpose. [...]

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How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales

the brand’s commitment to the program shows how PepsiCo is investing significant resources. One specific piece of Dig In is its Black Restaurants Deliver program, an eight-week, no-cost consultancy that [...]

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10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose and Profit Can Coexist

The USLP had a finite time window—it ended earlier this year—and didn’t include the entirety of the brand’s portfolio. Instead, it was limited to 28 of the company's brands, including [...]

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Serving Black and Latinx Communities, Banking Platform Greenwood Continues Upward Arc

Jesse Williams joins Killer Mike and Andrew Young in financial startup.

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Former Zappos CEO, Tony Hsieh, Dies at Age 46

For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]

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How 3 Sports Leagues Leaned Into Brand Purpose More Than Ever This Year

Executives from Major League Soccer, Nascar and National Lacrosse League share why it was increasingly important in 2020.

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Lowe’s ‘Letters to Home’ Holiday Campaign Is Full of Gratitude

Retailer partnered with some of the best people on the internet to encourage thanks and reflection.

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A Powerful Ad From This Insurance Challenger Supports Bubba Wallace and His Drive for Social Change

Root Insurance backs game-changing Nascar star with sponsorship.