Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
It seems like everyone in Hollywood these days is releasing a fragrance, makeup line or other products. Yet with the success of Pattern Beauty by Tracee Ellis Ross, Kylie Cosmetics by Kylie Jenner and Beis by Shay Mitchell, among others, celeb-led brand success cannot be ignored.
And, in many cases, that success follows a deliberate strategy.
Many of these founders are focusing on a mission and ways to truly add value to their consumers’ lives, not just slap their name on a product that might’ve worked in the past.
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