Why Chic Travel Upstart Béis Economizes on its Instagram Shoots

Shay Mitchell explains why "real" images draw more eyeballs than fancy ones

For a celebrity founder who counts 27.4 million followers on Instagram—and whose brand’s ecommerce reportedly depends on a whopping 80% of its traffic from the same platform—it’s logical to assume that Shay Mitchell’s upstart company Béis sinks major money into the colorful luggage and travel accessories shots that wind up online.