Inside the Global Quaker Campaign Making Everyone Cry

Running throughout 2024, this is an example of how PepsiCo plans to market its power brands consistently around the world

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Breakfast cereal commercials don’t often pack an emotional punch, but Quaker’s first global campaign was intentionally aimed at bringing tears to the eyes of consumers.

Telling the lifelong story of a father and son together in the kitchen of their home, the full spot, at two minutes and 20 seconds, spans decades, beginning as they sit down together to share a bowl of oatmeal and words of encouragement.

The film then shows further personal moments as they do the same while the son grows up and eventually leaves home.



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