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Last summer, in the wake of the police killing of George Floyd, the advertising industry faced one of its most pivotal moments. The nation’s anger filtered down quickly to its institutions, exposing structural racism and calling for action on issues around diversity, equity and inclusion.
In the ad world, that reckoning brought change in the form of 600 & Rising, the advocacy group co-founded by Aerialist content lead Bennett D. Bennett and former Periscope group strategy director Nathan Young.