20 Campaigns That Made Creatives Jealous in 2023

From Barbie's pinkwashing to Taylor Swift and Super Bowl spots, creatives loved these ads

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It’s OK to be jealous in the ad industry. Seeing amazing work from other agencies can make any creative say “I wish I had done that,” and there’s nothing wrong with being a little covetous.

The Jealous List is back for another year, with a look at some of the best spots of 2023. We asked creatives from agencies big and small, independent and network, to give us feedback on campaigns that gave them a tinge of jealousy.

Unsurprisingly,

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