22 Campaigns That Made Ad Pros Jealous in 2020

Adweek’s annual list celebrates the work of agencies in a weird year

Oh hell, of course Maximum Effort made everyone jealous this year. Match / Maximum Effort

Creatively, 2020 started out with a bang. The usual “opening of the creative season” starts with the Super Bowl, and there were several ads that didn’t disappoint, including one starring Bill Murray that seemingly came out of nowhere from Highdive. Even those who didn’t make that ad (or several other great pieces of work) were high-fiving. Creativity was looking good in 2020.

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.